Digital Product Strategy

Why it's so complex

Things often appear so simple from the outside. Back in the 90s, if people had any problem with technology, they called the two people with pocket pen protectors and taped glasses who worked in that dark room down the hall - they knew everything. Today, thousands of people in a single company can create hundreds of digital products with the help of an army of partners, vendors, consultants, and internal tech teams resulting in a complex ecosystem. One that we happen to know everything about, well, almost everything.

Besides, if helping a product (or service) prosper were easy, well, you know, everyone would be doing it.

Why Nine Building Blocks

There are many facets to a successful business, and we believe every one of them, in their own way, can create a problem or an opportunity to help a product (or service) prosper. Our Nine Building Blocks are core to every digital product strategy at TouchPoint Orange, They help us to orchestrate a balanced approach to producing product (or service) value. Developed and tested over several decades they are always refining but never broke!

The Nine Building Blocks are:
1. Operations
2. Sales
3. Design
4. Public Relations
5. Marketing
6. Advertising
7. Technology
8. Branding
9. Customers.

Of course, there is more than one way to view products (and services); what's yours? Tell Us.


How are you focusing your human effort toward a single purpose to improve your product / service performance? Increasing efficiency within your organization and maximizing profitability is a challenge. Planning and managing processes to impact your profits is critical to our digital product strategy at TouchPoint Orange.


How are you influencing your product / service to sell itself? The best products sell themselves, and that is how we help make it easier for your sales team to succeed. A digital product strategy by TouchPoint Orange transforms understanding your customers' desires (needs/wants) and motivations into tools to help close more sales.


How are you creating product / service value for commercial purposes? Digital products start with great questions that expose incredible opportunities, often cleverly disguised as problems. Helping people take abstract ideas, articulating them visually, and transforming them into a product or service is core to the digital product strategy at TouchPoint Orange.

Public Relations

How are you advocating for your product / service? Influencers, government, and the public (aka media - including social media) impact the conversation around your product/service. Like you, they have a reputation through growing relationships and trust with people. With a digital product strategy from TouchPoint Orange, you can nurture public appeal about the character of your product/service.


How are you identifying market fit for your product / service? Target audiences and market share are foundational but the who is not all; the how, what, when, and where to reach the them is equal. Researching these criteria to promote your product/service as a salable value to those who desire them is what we do at TouchPoint Orange.


How are you positioning all your communications to sell your product / service? As in person-to-person sales, knowing when to push a hard sell or a soft sell is an art form. With a digital product strategy from TouchPoint Orange, we maximize your pitch for every touchpoint to deliver measurable results and drive sales.


How are you leveraging tech to enhance the value of your product / service? Digital transformation is impacting the value of your product/service in countless ways, whether or not you realize it. With a TouchPoint Orange digital product strategy, we help you navigate tech to enhance the value of your product/service.


How are you portraying your product / service image? Your appearance is essential; it is often the first impression people have and forms their first opinion of you. It is no different for your product/service. TouchPoint Orange helps you dress for success with a digital product strategy focused on what impresses your customers.


How are you addressing the desires (needs/wants) of those giving you their time and money for your product / service? We all have positive and negative stories about a product/service. The experiences are real and personal. Helping your customer's experience to be a positive one is deeply rooted in every digital product strategy by TouchPoint Orange.

The 9 Facets of Product Design
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