9 Building Blocks

To Profitable Products.
Digital Product Strategy

Leveraging technology in your business can be very complicated, but it doesn't have to be. Nor does it have to be costly, painful, or tiresome. However, because tech is constantly changing, it is a journey - and we're here to help you. At TouchPoint Orange, we transform ideas into digital products that produce more profitable customer experiences in web apps, mobile apps, websites, and more.

Why do we do it?

We're creative tech geeks! We see a technological world filled with imagination and potential - and we are grateful for it. Nothing is more exhilarating than transforming ideas into digital products that produce results. Even when the journey is challenging, we make it rewarding - and fun! So let's bring some order to the chaos together.

People

The key to all great products is found in us, "we the people." We aim to make connections and build relationships with all people impacting a digital product ecosystem.

Problems

We all have problems. TouchPoint Orange helps you identify their opportunities and prioritize the ones most likely to have significant impact in the short and long term.

Solutions

With hard work and determination, answers reveal themselves – If you connect the right people to the correct problems. So let us help you elevate your digital product ideas.

How can we help you?

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09 Customers


How are you addressing the desires (needs/wants) of those giving you their time and money for your product/service? We all have positive and negative stories about a product/service. The experiences are real and personal. Helping your customer's experience to be a positive one is deeply rooted in every digital product strategy by TouchPoint Orange.

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01 Operations


How are you focusing your human effort toward a single purpose to improve your product/service performance? Increasing efficiency within your organization and maximizing profitability is a challenge. Planning and managing processes to impact your profits is critical to our digital product strategy at TouchPoint Orange..

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02 Sales


How are you influencing your product/service to sell itself? The best products sell themselves, and that is how we help make it easier for your sales team to succeed. A digital product strategy by TouchPoint Orange transforms understanding your customers' desires (needs/wants) and motivations into tools to help close more sales.

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03 Design


How are you creating product/service value for commercial purposes? Digital products start with great questions that expose incredible opportunities, often cleverly disguised as problems. Helping people take abstract ideas, articulating them visually, and transforming them into a product or service is core to the digital product strategy at TouchPoint Orange.

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04 Public Relations


How are you advocating for your product/service? Influencers, government, and the public (aka media - including social media) impact the conversation around your product/service. Like you, they have a reputation through growing relationships and trust with people. With a digital product strategy from TouchPoint Orange, you can nurture public appeal about the character of your product/service.

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05 Marketing


How are you identifying market fit for your product/service? Target audiences and market share are foundational but the who is not all; the how, what, when, and where to reach the them is equal. Researching these criteria to promote your product/service as a salable value to those who desire them is what we do at TouchPoint Orange.

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06 Advertising


How are you positioning all your communications to sell your product/service? As in person-to-person sales, knowing when to push a hard sell or a soft sell is an art form. With a digital product strategy from TouchPoint Orange, we maximize your pitch for every touchpoint to deliver measurable results and drive sales.

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07 Technology


How are you leveraging tech to enhance the value of your product/service? Digital transformation is impacting the value of your product/service in countless ways, whether or not you realize it. With a TouchPoint Orange digital product strategy, we help you navigate tech to enhance the value of your product/service.

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08 Branding


How are you portraying your product/service image? our appearance is essential; it is often the first impression people have and forms their first opinion of you. It is no different for your product/service. TouchPoint Orange helps you dress for success with a digital product strategy focused on what impresses your customers.

The 9 Facets of Product Design
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