What does "Advertising" mean to you?

In contrast to the TouchPoint Orange framing of Sales, Advertising is about trying to sell your product when your sales team is not present. By focusing on our Advertising Building Block, we can help a product (or service) prosper.

Which People, Problems, and Solutions resonate with you?
Operations Story

How are you positioning all your communications to sell your product/service? As in person-to-person sales, knowing when to push a hard sell or a soft sell is an art form. With a digital product strategy from TouchPoint Orange, we maximize your pitch for every touchpoint to deliver measurable results and drive sales.

How can I drive moe sales with my communications to sell my product/service?

How can I improve my hard-sell product/service communications?

How can I improve my soft-sell product/service communications?

D-I-Y

The Do-It-Yourself Advertiser is all about the How To's, Learning, and doing it themselves. I want a strategic roadmap to follow. Don't worry. We got you!

Checklist How To
01

Make clear goals with someone that has done it (we can help with this).

02

Line up the steps to get there (we love steps).

03

Find a mentor (that's us) to model.

How can we drive more sales with my communications to sell my product/service?

How can we improve my hard-sell product/service communications?

How can we improve my soft-sell product/service communications?

Lifelong Learner

A lifelong learner of Advertising is a little too busy to do it all. I want to be involved but not own the strategy and delivery without a partner.

How can you drive more sales with my communications to sell my product/service?

How can you improve my hard-sell product/service communications?

How can you improve my soft-sell product/service communications?

Ultra Busy

Advertising for the ultra-busy is simple; keep me updated on your progress and stay on time and budget.

“I know what I
want, I just need
somebody I can
trust
to do it”

D-I-Y

The Do-It-Yourself Advertiser is all about the How To's, Learning, and doing it themselves. I want a strategic roadmap to follow. Don't worry. We got you!

Lifelong Learner

A lifelong learner of Advertising is a little too busy to do it all. I want to be involved but not own the strategy and delivery without a partner.

Ultra Busy

Advertising for the ultra-busy is simple; keep me updated on your progress and stay on time and budget.

How can I drive more sales with my communications to sell my product/service?

How can we drive more sales with my communications to sell my product/service?

How can you drive more sales with my communications to sell my product/service?

How can I improve my hard-sell product/service communications?

How can we improve my hard-sell product/service communications?

How can you improve my hard-sell product/service communications?

How can I improve my soft-sell product/service communications?

How can we improve my soft-sell product/service communications?

How can you improve my soft-sell product/service communications?

Checklist How To
01

Make clear goals with someone that has done it (we can help with this).

02

Line up the steps to get there (we love steps).

03

Find a mentor (that's us) to model.

“I know what I
want, I just need
somebody I can
trust
to do it”

Advertising

How are you positioning all your communications to sell your product/service? As in person-to-person sales, knowing when to push a hard sell or a soft sell is an art form. With a digital product strategy from TouchPoint Orange, we maximize your pitch for every touchpoint to deliver measurable results and drive sales.

The 9 Facets of Product Design
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